Those collaborations will allow for the integration real-life brands into the game, grounding the game’s timeless characters in the real-world experience.Įach week, Flowers will also deliver recaps of the case, where she’ll dissect new findings and share predictions on the murderer on their own Instagram for fans and players. It also featured the launch of the game’s cinematic trailer, which The Hollywood Reporter can reveal exclusively below.Īs part of the online game, Hasbro also partnered with British automotive manufacturer McLaren and fashion designer Halston, as well as Amazon’s home security and smart home company Ring. The evening, which saw Hasbro partner with The Martin Agency to develop the Instagram experience, trailer and campaign with Sauvage behind the animation and motion capture, brought Clue’s famed storylines, characters and backgrounds to life while serving as a prequel to the immersive Instagram game. “It’s a testament to the enduring popularity of Clue and its ability to capture the imaginations of players of all ages.” “This launch event brings Clue to life in a way that not only honors its classic roots but also demonstrates the game’s ability to evolve and adapt to the modern age,” Flowers adds. “My goal to create an immersive experience that leaves attendees feeling like they’ve just solved a real-life crime.”Ī combination of experiential, digital and physical elements, the realization of thetraditional board game experience allowed players to truly become part of Clue’s beloved narrative.
“As someone who’s been captivated by intricate plots, unexpected twists and thrilling investigations, I’m thrilled to bring that same excitement to this launch party,” Flowers tells The Hollywood Reporter. Elon Musk Says Cage Match With Mark Zuckerberg "Will Be Live-Streamed on X" Meta CEO Suggests Date but "Not Holding My Breath"
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