It prefers to lay down the foundation of change with various features. The Apple of the last few years isn't known for making huge, sweeping changes all at once. That's assuming you've bought into Apple's universe of products and services.
Google CEO Sundar Pichai said "privacy cannot be a luxury good."Īpple's Federighi said he believes privacy is a "fundamental right" for everyone. At Facebook's F8 conference, for instance, the social network unveiled the mantra "The future is private." Google executives at the Google I/O conference stressed that much of the company's data-crunching occurs on your device and away from the cloud. Facebook and Google each talked up privacy and the importance of your data at their own developer events.
Privacy has been a theme for tech giants in the last month or so. "These security features are game-changing," said Maribel Lopez, an analyst at Lopez Research.įor years now, Apple has prided itself on how it protects your data, from fighting off the FBI in court to keeping much of your information on your device, rather than send it over the cloud for processing. You can also tell an app that it can track your location only this once.Īnd Apple is cracking down on info-tracking based on If you don't want to share your actual email address, Apple also lets you share a randomized email that's unique to the app. This lets you sign into an app without offering your information. That included references to data used by things like Apple Watch and Apple Maps.īut iOS 13 takes it a step further: There's now an option to sign in with Apple, authenticated through Face ID or Touch ID.
The company returned to that sentiment Monday, noting several times that your data doesn't leave the device. Anyone walking through the front of the Las Vegas Convention Center, where Google's booth was located, could see Apple's tagline, "What happens on your iPhone, stays on your iPhone," wrapped around the nearby Marriott SpringHill Suites. Watch this: Apple beefs up privacy controls on iOS 13Īpple kicked off the year with a privacy salvo at CES 2019, without formally setting up shop at the Las Vegas electronics extravaganza. But it remains a niche area, more a novelty and gimmick for mainstream users, with developers still trying to figure out the killer app.Īpple hopes its new tools get to that killer app faster. "It's a huge year for AR," said Federighi.ĪR has taken off as one of the hot tech trends, embraced by the likes of Google, Facebook and, yes, Apple. It showed off Apple's people inclusion technology, which had one of the demonstrators actually stand in the Minecraft game. AR upgradesĪpple has talked about the promise of augmented reality, and it capped off its WWDC talk with an impressive demonstration of Minecraft, including a massive build occupying much of the large stage. The Apple Watch will come with an activity trend feature to keep track of how often you've moved over the last few months versus the past year. The result could be faster loading times, since it doesn't need to talk to your iPhone to run an app, and better integration and use of the watch itself.Īs with previous Apple events, the company stressed the health and wellness aspects of the Watch. The Apple Watch gets its own App Store as well. "We're enabling a whole new generation of apps for Apple Watch," said Kevin Lynch, head of the WatchOS business. Monday's announcement gives the Apple Watch some independence, letting it load and run its own apps independent of an iPhone. Half the smartwatch market belongs to Apple, according to Strategy Analytics.īut your Apple Watch still relies on an iPhone for most of its functionality - especially on the app side. The Apple Watch continues to hold a dominant position in the smartwatch market, a niche area where other companies have struggled.
Big news for Apple Watch users: The smartphone is getting its own app store.
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